Leadership

Our team is led by a strong executive team with decades
of experience in the food industry.

Peter Crystal

Peter Crystal

Chairman

Peter holds a BA in Politics, Philosophy, and Economics from St Edmund Hall at the University of Oxford, as well as a qualification in International and Comparative Law from McGill University in Montreal. With a distinguished career as a Solicitor and Law Society Examiner, Peter co-founded Memery Crystal, a multidisciplinary international law firm in London, before joining Lupa Foods as Chairman.

Manish Mandavia

Manish Mandavia

Chief Executive Officer

Manish is a graduate of King’s College London and has extensive experience as a Financial Director across various companies, including a decade at Donatantonio Limited. Following the acquisition and rebranding to Lupa Foods, Manish took on the role of COO, eventually becoming CEO in 2023, where he now oversees the company’s strategic direction.

Ben Pearce

Ben Pearce

Procurement Director

Ben graduated from Nottingham Trent University in 2000. With 8 years of experience at Bar Foods as a Purchasing Manager and Head of Purchasing, followed by a role at Billington Food Service, Ben joined Lupa Foods in 2020. He brings a wealth of expertise in procurement and supply chain management to the team.

Claire Lindsay

Claire Lindsay

Technical Director

Claire holds a BSc in Food Science from the University of Leeds. She has extensive experience as a Technical Manager and Director, including 8 years at Tesco and 3 at Slimfast UK. Since joining Lupa Foods in 2018, Claire has been instrumental in overseeing product quality and regulatory compliance.

Rory Dyson

Rory Dyson

Sales Director

Rory graduated with a BSc Medical Science Degree from UCL. A passionate chef and foodie at heart, Rory leads our sales team and helps shape our growth strategies. He joined Lupa Foods in April 2024 as Sales Director after seven years at the Belazu Ingredient Company, where he played a key role in expanding their market share.

Anish Joshi

Anish Joshi

Finance Director

Anish holds a degree in Accounting and Banking from London Metropolitan University. He joined Lupa Foods in June 2021 as Financial Controller and became Finance Director in October 2024. Anish’s experience across multiple industries in financial planning, analysis, and governance supports Lupa Foods’ strategic financial goals.

Shareholder support

Lupa Foods is a privately owned limited company
with Beringea a majority shareholder.

As a portfolio company within their £800m venture capitalist fund we’re
supported to grow the business. Beringea’s objective as a transatlantic
venture capital investor is to create lasting success for rapidly scaling
entrepreneurial companies.

They’ve provided patient and intelligent capital, and a global footprint
throughout our business growth – offering additional peace of mind to all
our stakeholders that we’re a well-backed partner.

13+ years involvement with Lupa Foods
Invested in the 2017 acquisition, doubling business revenue
Support through representation at board level with business expertise

Who we serve

Our customers include some of the largest food manufacturers, recipe box companies, wholesalers and retailers in the UK.