In this report we present an overview of the global olive oil market, highlighting key challenges and trends, with a special emphasis on the impact these factors have on the UK market and potential product fraud through adulteration. We also provide a strategic recommendation and a selection of products that we have available.
Global Market Overview: Production and Supply Dynamics
- The global olive oil market recently faced a downturn, with significant price fluctuations due to an influx of new-season production and reduced purchasing. Notably, Spanish olive oil saw a record high followed by a decline.
- Despite the recent weekly downturn in commodity pricing, which shows about 4% quarterly drop in price, we need to be mindful that the YoY pricing remains at approximately 60% higher than last year.
- The 2022/23 season marked a six-year low in global olive oil production at 2.73 million metric tons, primarily due to severe drought conditions in Spain, Italy, and Greece.
- Globally, production is expected to reach only 2.4 million tonnes, a worse scenario than last year due to low carry-over stocks, despite the demand remaining at 2.8 million tonnes.
Global Market Overview: Price Trends and Fraud Concerns
- Olive oil prices soared to new records, with potential fraud and adulteration cases increasing, particularly in Greece.
- The North American Olive Oil Association (NAOOA) announced a comprehensive testing initiative in the U.S. to combat adulteration and mislabelling.
- In response to escalating olive oil prices, the market is increasingly turning to olive oil blends. These blends offer a cost-effective alternative, balancing price with some of olive oil’s valued attributes.
- There’s a rising concern over fraudulent blends from unreputable sources. These may not accurately represent the contents, misleading buyers, and potentially undermining trust in the market.
- Greece issued a statement over olive oil adulteration in response to increased concerns or evidence of such practices.
- Turkey imposed an olive oil export ban, impacting exporters who were relying on Turkey’s crop to bolster poor harvests in Southern Europe and North Africa.
- Slovenia, Portugal, and Tunisia are facing varied production expectations due to climatic challenges.
- Italy’s Olive Oil Council expects a production increase, though this hinges on a significant yield increase in Puglia.
- Spain anticipates a challenging harvest, with yields expected to be significantly below the four-year average.
UK Market Challenges and Price Increases
- The UK olive oil market is experiencing challenges due to constrained supply and poor weather affecting Mediterranean harvests, leading to a dramatic increase in olive oil prices.
- Spain’s production has approximately halved in recent seasons, significantly impacting the UK market, as Spain is a major supplier.
- In 2022, the UK saw a 26% increase in olive oil imports compared to 2021, with Spain, Italy, and Greece being the main suppliers, accounting for 87% of total imports.
Market Outlook and Implications: Strategic Considerations
- The olive oil market faces complex challenges including production decreases, record-high prices, instances of fraud, and significant climatic impacts.
- The UK market, heavily reliant on Mediterranean countries, is directly impacted by fluctuations in these regions.
- Diversification in sourcing, exploring alternative suppliers, and investing in quality assurance measures are crucial for market stability.
- The UK market players need to adapt to changing consumer preferences and demand patterns due to rising prices and potential quality issues.
- Considering olive oil blends as a strategic market response can offer a cost-effective and adaptable solution to navigate the challenges of rising prices and supply constraints.
- We offer a unique proposition in the current market with our Organic Certified Olive Oil. We’re accredited by the Organic Food Federation and this product exemplifies our commitment to quality and sustainability, setting us apart in the industry.
Conclusion and Recommendations
The olive and olive oil market is navigating a complex and challenging environment marked by supply constraints, price volatility, and quality concerns.
The UK faces specific challenges due to its heavy reliance on a few key suppliers. Proactive measures, including diversification of supply sources and stringent quality control, are essential for maintaining market stability and consumer trust.
We recommend opting for a three-month coverage initially, considering the potential of further price decreases. Despite the risk of price fluctuations due to unforeseen events, the current near-record high prices suggest that short-term price coverage, coupled with yearly volume contracts, is a prudent strategy.
Reach out to discuss your needs for the coming months and how we can assist you with your requirements.
|Extra Virgin Olive Oil 1000L
|Extra Virgin Olive Oil 3x5L
|Extra Virgin Olive Oil (Organic) 3x5L
|Olive Oil 1000L
|Olive Oil 20L
|Olive Oil 65/35 Blend 3x5L
|Olive Oil 80/20 Blend 3x5L
|Pomace Olive Oil 1000L