Welcoming Rory Dyson as Sales Director
22 April 2024

We’re thrilled to introduce Rory Dyson as the new Sales Director at Lupa Foods! Rory joins us with a robust background in the food sector, bringing his unique blend of culinary passion and professional expertise to our team. He’s not just a seasoned professional in food sales; he’s also an avid foodie and a skilled chef. Rory’s coming to us from Belazu Ingredient Company, where he significantly boosted their market presence and expanded their share in both food manufacturing and foodservice sectors.

Our CEO, Manish Mandavia, had this to say: “Rory’s visionary leadership and his deep understanding of the food industry dynamics make him the perfect leader to drive our sales strategies. It’s a pivotal time for Lupa Foods as we navigate evolving market landscapes and seek out new opportunities to thrive”.

In his role, he will be at the helm of developing and implementing sales strategies that not only align with our mission to deliver exceptional quality and fit-for-purpose ingredients but also enhance our relationships with key stakeholders and customers across the food industry.

Rory is equally excited about his new role, stating, “Joining the Lupa Foods team is a privilege, and I am eager to contribute to its distinguished legacy of quality, excellence, and customer service. I look forward to collaborating with the team to drive our strategic objectives and deliver value to our partners and customers.”

Since our rebranding after the merger between Donatantonio and Compleat Food Network in 2018, our business has seen phenomenal growth, with our turnover doubling to over £40 million. Rory’s strategic appointment marks another significant milestone in our ambitious growth plans.

We remain dedicated to being a key partner in the food industry, blending our rich heritage with innovative and sustainable practices to meet the diverse needs of our customers in food manufacturing, recipe box, and foodservice sectors.

Join us in welcoming Rory to the Lupa Foods family.

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