Over the last three years our business has transformed immensely, we’ve placed our customers at the centre of our business and truly believe we’re a better business for it. It’s been quite a journey, but we’ve made it our mission to be a trusted partner through these tough times.
This year we celebrate our 120th anniversary and as a Royal Warrant holder we’re also celebrating Her Majesty The Queen’s platinum jubilee. As part of these celebrations, we’re excited to announce the launch of our new website and rebranded identity that aligns with our vision for the future.
Established in 1902 as one of the first importers of Italian products known as Donatantonio, our business has evolved with the food industry, trusted by some of the largest players. The Lupa brand started as a product range originally inspired by a Roman legend, today the business name and new logo represents our heritage and business philosophy of sustainability, inclusion, and the idea that we’re always in the loop when it comes to everything food.
The redesigned logo incorporates an infinity symbol made from pasta, highlighting the business’ commitment towards a sustainable future, our Italian heritage and a word play on Lupa.
Julian Key (Commercial Director): “Our aim is to be a trusted partner in the food industry, part of building that trust is being a good corporate citizen. We are not just about competitive prices and excellent customer service; our aim is to be involved for the long-haul and a big part of that is sustainability.”
Manish Mandavia, Lupa Foods’ COO: “As a Royal Warrant holder appointed by Her Majesty the Queen, we would like to add our gratitude and best wishes for this landmark celebration. The Royal Family is well-known for their advocacy of sustainable practises and love for animals. To celebrate the Platinum Jubilee, our own 120-year anniversary and being a Royal Warrant holder for 21 years we are launching the new brand identity aligned with our vision for a sustainable future. We are excited to celebrate this momentous occasion!”
Browse our new website to learn more about our heritage, rebranding and product offering.
Any feedback or queries can be directed to hello@lupafoods.com
